Victoria's Secret is the largest American retailer of lingerie, founded in 1977. The company sells lingerie, women's wear and beauty products through its 1,000 U.S. stores, catalogs and website. Victoria's Secret is known for its catalogs and annual fashion show: the Victoria's Secret Fashion Show, and it is credited with single-handedly transforming "America's conception of lingerie" by pioneering "sexy underwear as fashion" and "lingerie mainstream entertainment." The societal manifestation is "the increased cultural acceptance of shopping for undies" in the United States.